Odlums Cream Plain Flour is a well established household flour produced by Odlums for over 160 years. Unlike plain household flours, Odlums Cream Flour contains a low level of raising agents. This was done to provide the consumer with a superior product which is consistent for home baking time and time again. In fact, the tag line Odlums never varies was applied to this product to emphasise its consistency. It is an all-purpose household flour suitable for making pastry and biscuits and, with the addition of more raising agents, suitable for cakes and soda bread.